Mid-Autumn Festival is a joyous Chinese tradition when family and friends reunite to celebrate under the full moon. This annual harvest festival is also affectionately known as Mooncake Festival, named after the much-loved sweet delicacy that is gifted, shared and enjoyed by many during this time.
Every year, leading up to the festival, there is much excitement about mooncakes as numerous television and billboard ads go up across the city. However, in reality, not everyone loves these traditional treats. A survey taken by a local Hong Kong NGO showed surprisingly, that a large majority of people don’t like mooncake and in fact, a significant portion, ‘strongly dislike’ them.
So, at Jouer, we wanted to continue to celebrate this significant festival and honor this Chinese tradition but with a fitting and modern twist.
Anne Cheung, founder of Jouer, grew up in Hong Kong and trained as a chef at Le Cordon Bleu in Paris. Her passion and style is a sophisticated convergence of both influences. She decided to create something new that would represent both the traditional and the modern. Using only the finest ingredients, Anne and her team spent dedicated time developing, testing and refining a new recipe that would honour the festival traditions as well as excite modern taste buds. The result is a series of macarons in six exciting traditional Chinese flavours: white lotus, custard, mung bean, ‘wu-ren’ nuts, taro jam and date jam. Jouer again, aims to titillate both your taste buds and your imagination.
What’s more, Jouer also offers traditional mooncake gift sets with a twist - adding new flavors such as Hong Kong milk tea, Horlicks, dark chocolate Bourbon caramel, Kaya and salt.
The Mid-Autumn gift sets are wrapped in a bamboo fortune box, making them a perfect gift to share with friends and family, a unique corporate gift to impress your valued customers or to simply enjoy yourself!